Enterprise week

During Enterprise Week we had opportunity to attend speeches which were about advertising and business.I attended two events. I will talk about first because I found it more interesting and under present conditions the subject of the talk was about recession. Behind the table representing the event were seated eight successful working and business industry people

Ivor Peters - Managing Director of Primal PR,

Jamie Matthews - Managing Director of Initials Marketing,

Andrew Canter - Founder of Contentworx,

Don Cowley - Panel Chairman,

Steve Cox - UK Marketing Director for Titan Outdoor UK,

Allan Rich - Founder of MediaCom and now a Non-Executive Director of the Cello Group,

Jayne Barr - Runs Creative Consulting,

Rob Laurence - Marketing and new Product Development Director at TGI.

The main subject of the speech was: WHAT’S NEXT? What the future will bring for advertising, marketing and PR industry? How marketing may influence the environment? What is the impact of the recession in industry? Green marketing issue.

Speech of Allan Rich was very interesting and stayed in my mind for long time. He loves the job which he does and he is so passionate about it. Full of enthusiasm a person like Allan is a great example of how you can do something that you love and at the same time you can make a profit from it.Now I feel more optimistic about my plans and what I want to do in business industry in the future.I managed to remember one of the great expressions about business during the recession period:

“Every business which is run well will survive the recession”. (Allan Rich)

Allan Rich also mentions agencies interests. They have to remember that money which they are using is not theirs but the customers, and the agencies have to invest it in a reasonable fashion.Partnership between customers and agencies has a huge meaning in every industry and we have to always remember that.

I never thought that the event would be such a valuable experience for me. Before attending I was thinking it will be another boring presentation about business, but I was in 100% wrong. Everything that they were talking about was very interesting and so real. I was listening very carefully to their stories and learnt from them as much I could. Their speeches gave me motivation to work even harder and helped me to make a decision as to what I want to do in the very near future. We all have to do what we LOVE, and what is the most important ENJOY IT.

Gender differences in advertising

Today's topic was very interesting and funny too. We talked about gender differences in advertising. Ruth showed us some slides with many different adverts on. When the slides had finished she ask us to write down as many adverts we possible could remember. Most recognizable adverts were famous one such as Nike, Gillette, Armani and Sarah Jessica Parker fragrance.

Boys could remember those adverts which represented cars, sport, alcohol, nudity, beautiful women, humour etc.




Woman in turn to man remembered ad with perfumes, kids, celebrities, handsome man, etc.

"Men and women process information differently because of differences in a portion of the brain called the splenium, which is much larger in women than in men, and has more brain-wave activity" (Ibid).


"The human brain, like the human body, is sexed, and differences in the sex-specific human brain condition a wide range of behaviors that we typically associate with maleness or femaleness" (Nadeau, p. 330)


Bright colours, famous brands and celebrities, fun, happiness, straight message, contrast there are some of reasons why we pay attention to those adverts.

Women are complex beings. They tend to be emotionally expressive, laugh, gaze, and smile more, at the same time they are empathetic and sensitive to others feelings. Women express their feelings without constraint, except for the emotion of anger and express more love, fear, and sadness. They pay more attention to body language, tend to more obsessed with having children. They are better at judging emotions from nonverbal communication and anticipate negative consequences for expressing anger and aggression.

Men tend to express more anger quickly, in certain situations they have the ability to control their feelings, and also exercise restraint from expressing their feelings. This suggest men are sometimes stoic. Men are overwhelmed by women's expressions of emotion, but will frequently show emotions to communicate dominance. In some cases men can show as much sensitivity as women.