Personality

Personality can be defined as a "dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognition's, motivations, and behaviours in various situations" (Ryckman, 2004).

“Self-concept: the beliefs a person holds about his or her own attributes & how he or she evaluates those qualities” (Solomon, 1999)

The five core dimensions and their facets are:

SINCERITY (down to earth, honest, wholesome,cheerful)

EXCITEMENT (daring, spirited, imaginative, up-to-date)

COMPETENCE (reliable, intelligent, successful)

SOPHISTICATION (upper dass, charming)

RUGGEDNESS (outdoorsy, tough)

Beginning of the lesson was unusual because Ruth asked us to draw a pig on a empty peace of the paper. After a drew we were asked about some details like: where we drew a pig was a top, middle or bottom of the paper, how long was a tail, how big was a nose etc. all the details were associated with distinct feature. Lots of different personalities questionnaires we can find on a Internet. one of that questionnaires we had fill out before a lecture and it was:
Which Simpson’s character are you aligned with? After fell out the questionnaire result was I am aligned with Mr Burns which means I am strategist.

Strenght - not threatened by conflict or criticism. Able to leave relationships which should be ended.

Weakness - May be insensitive at times. Tendency to be unwilling or unable to accept blame.

Next part of lesson was talk about Freud's theory. He proposed that the psyche could be divided into three parts: id, ego and super-ego.

The id is the only component of personality that is present from birth. This aspect of personality is entirely unconscious and includes of the instinctive and primitive behaviors.
The ego is the component of personality that is responsible for dealing with reality. According to Freud, the ego develops from the id and ensures that the impulses of the id can be expressed in a manner acceptable in the real world. The ego functions in both the conscious, preconscious, and unconscious mind.
The superego is the aspect of personality that holds all of our internalized moral standards and ideals that we acquire from both parents and society--our sense of right and wrong. The superego and provides guidelines for making judgments.

Last part of lecture was about three images which are:
self-image, ideal-self, self-esteem.
Self-image says how people see themselves. Who am I? Ideal-self says what would you like to be? And the last one self-esteem says how much do you like yourself?

Making a good adverts advertisers should use ideal-self, because they can give example to people and help them to make good decision who they want to be and feel them good with that.