Family is one of the most important thing during a human life. We all come from a family and this give us a sense of belonging to a functional group which are one of the basic needs on Maslow’s Hierarchy of needs. Our families give us an identity. They provide us with a moral, social and economic support. The definition of the family is a group of the individuals living under one roof and usually under one head, persons of common ancestry and people or groups of people regarded as deriving from a common stock.
It is difficult a define a family in such a basic way because of sociological and cultural reasons because
of how families live.
Dr Landa says that today the idea of the family itself is changing and is sometimes being replaced by other groups whose links are based on confidence, mutual support and a sense of common destiny. Religious groups, office colleagues and homosexuals are now sometimes seen to operate as ‘family’. This new way of thinking about the family is radically different and is not based on correct biblical teaching.
Changes in the family structure:
- Increasing number of births out of marriage
- Increase in one parent families (1/7)
- Increase in step families
- Nuclear family is being challenged by the “horizontal” family of step children & step parents
- Increasing no. of widowed living on own.
http://www.statistics.gov.uk/cci/nugget.asp?id=350
Further demographics show the changing family structure:
- Average household size is 2.4 people in 2001
- Dramatic increase in one person households 12% in 1961, 26% in 1990, 6.8 million in 2001 – 28%
- More than 50% of women over the age of 65 years live on their own
- Life expectancy for women is 78.8 years for men is 73.2 years
- Divorces have increased to 1 in 3
- 7% of households in 2001 – single parents
http://uk.youtube.com/watch?v=1cjf_u_Q-ho
Family life cycles have many variations. Children living with married parents tend to experience less material hardships than children living with a single parent which can cause behavioural problems during school age.
The family structure is an important consumer and marketers should remember there are different preferences due to age, sex and family status. For example during a shopping expedition the family tends to buy things suitable for children thru to elderly peo
ple.
Children can have a big influence on their parents decisions and choices by constantly voicing their opinions.
It is difficult a define a family in such a basic way because of sociological and cultural reasons because
of how families live.
Dr Landa says that today the idea of the family itself is changing and is sometimes being replaced by other groups whose links are based on confidence, mutual support and a sense of common destiny. Religious groups, office colleagues and homosexuals are now sometimes seen to operate as ‘family’. This new way of thinking about the family is radically different and is not based on correct biblical teaching.
Changes in the family structure:
- Increasing number of births out of marriage
- Increase in one parent families (1/7)
- Increase in step families
- Nuclear family is being challenged by the “horizontal” family of step children & step parents
- Increasing no. of widowed living on own.
http://www.statistics.gov.uk/cci/nugget.asp?id=350
Further demographics show the changing family structure:
- Average household size is 2.4 people in 2001
- Dramatic increase in one person households 12% in 1961, 26% in 1990, 6.8 million in 2001 – 28%
- More than 50% of women over the age of 65 years live on their own
- Life expectancy for women is 78.8 years for men is 73.2 years
- Divorces have increased to 1 in 3
- 7% of households in 2001 – single parents
http://uk.youtube.com/watch?v=1cjf_u_Q-ho
Family life cycles have many variations. Children living with married parents tend to experience less material hardships than children living with a single parent which can cause behavioural problems during school age.
The family structure is an important consumer and marketers should remember there are different preferences due to age, sex and family status. For example during a shopping expedition the family tends to buy things suitable for children thru to elderly peo
ple.Children can have a big influence on their parents decisions and choices by constantly voicing their opinions.
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