Generatiomal Marketing

The way that we promote products and services is a according to a specific generation. Each generation require a certain marketing targets. In recent years marketing companies are looking at generations for a target audience.

Target generations can include:
1. Mature citizens born between 1909 to 1945
2. Baby boomers were born between 1946 to 1964
3. Baby busters or Generational Xers born 1965 to 1980
4. Millenials or Generational 2001erswere born after 1980



We can see that there are strong fluctuations thru out the years, mainly caused by the Second World War. This then caused a rise in the population in the 1960s, due to the fact that the post war babies were now reproducing.
Marketers have to consider many different aspects when looking at the target audience. This means that the success in generating the right product can create a relationship and build brand awareness.



Our task in the lecture was to look at the over 50’s generation who could be considered to be the ‘ young olds’. We needed to find what there favourite brands were and why? And how they valued these brands? These tended to be well established high street brands such as Marks and Spencers, John Lewis and Debenhams, and in more recent years the likes of Asda which has branched out in to clothing and electrical goods thus providing a complete shopping experience. In the above stores it is possible to purchase items for everybody, grandchildren, children and themselves. This has created a marketing advantage that the stores promote to the full via advertising to cover all generations.

http://www.youtube.com/watch?v=HJO1vJ4e9AI

This generation group accounts for the largest population in the United Kingdom and has great influence among friends and family. They have considerable brand awareness and are likely to relate to a particularly store because of product reliability. This generation group is very difficult to get to change their views due to long term brand awareness.